Print ad for website

I wrote this ad while in-house at GamesRadar.com. The goal was to showcase the site's steady flow of original content while also conveying its humorous and unapologetic, "gamers are cool" editorial voice. This was the first of a planned series of ads, each riffing on existing household products such as laundry detergent, bug spray, cereal boxes, and so on. It ran successfully for months. 
Note: the zooming-in on the label is mine, and did not appear in the original ad.