One of my most useful talents is crafting "advertorial" content that swaps the hard sell for a focus on educating and serving the reader—which, conveniently enough, is a fundamental concept in "Inbound" marketing methodology.

 

This particular example is taken from the website for a yet-to-be-launched project management software. I wrote a large portion of the site copy, including landing pages, a whitepaper, and a dozen-ish articles like the one below. 

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Full disclosure: As the client's actual site (and product) have yet to fully launch, I've removed the branding and edited the text slightly so as not to interfere with anyone's google rankings and/or business plans.